Posted by
playground on Monday, December 21, 2009 9:19:32 PM
China's toy market,In 2007 China's toy exports 20.86
billion U.S. dollars, while Chinese toy manufacturing enterprises 80% of the
products for export, 20% for domestic sales, this can be deduced, China's toy
market, sales of around RMB 150 billion yuan.
If you include toy imports to 8.8
billion U.S. dollars, in 2007 China's toy market sales over 20 billion yuan. In
2008, by the financial crisis and the turmoil in international markets, the
impact of growth in the Chinese toy market decline, but the base is still huge
in China to the world's largest toy producer status.
Although China has more
than 6,000 toy manufacturers, still is not a toy power. From a historical
evolution, the world's toy manufacturing industry has gone from Europe and the
United States to Japan, Taiwan, Hong Kong transfer process; With China's reform
and opening up, and from Japan, Taiwan, Hong Kong moved to the Pearl River Delta
and other regions along China's coast.
Most of the toy manufacturing enterprises
in China are still mainly based on export processing trade, and many enterprises
are mainly for the United States as Mattel, Hasbro, Disney, Bandai and other
large foreign toy manufacturers to OEM. Since last year, experienced a product
recall incident, the U.S. sub-prime crisis and the global financial turmoil,
several well-known
inflatable bouncer toy manufacturers in Guangdong collapse, China's toy industry
is facing even greater pressure. "Wall Street Journal" carried such a title -
"Chinese toy manufacturers to become the victims of the global financial
crisis." Some domestic media also have used the "closures" This kind of
irritating words, some people even believe that China's toy industry has moved
toward the edge of decline. Why is today's Chinese toys are often criticized by
copying and imitation? In the initial stage of China's toy industry, foreign toy
manufacturers in conjunction with film and television animation, to vigorously
promote derivatives Toys: Mickey Mouse, Barbie dolls, Transformers, Ultraman,
inflatable bouncer ...
...
These toys in the children to China to bring joy At the same time, it firmly
occupy the department store's toy shelves, so that the toy manufacturers outside
of China earned huge profits. Toy industry's development is not only a matter of
the industry itself, but also inseparable from the deep excavation of the
national culture, toys and culture are closely related to manufacturing and
other fields, including the development of animation industry, the greatest
impact on the toy. Toy industry and animation, creative industries combined, not
only to help the current domestic toy companies out of the predicament of the
means is the future direction of development.